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Madison Advisors Cuts Through Industry Hype with the Release of TransPromo Workflow Solutions: An Evolving Market Defined
The 2008 publication reviews market drivers, showcases world-leading TransPromo applications, and discusses the best practices and solutions shaping this market
Colleyville, TX (October 15, 2008) – Madison Advisors, an advisory firm that provides thought leadership, strategic consulting, and market research to clients in the print and electronic communications industries, today announced the release of its latest study, TransPromo Workflow Solutions: An Evolving Market Defined. In this study, Madison Advisors sheds lights on the market hype around adoption of TransPromo applications, and discusses the current state of TransPromo technologies and workflow solutions that enable TransPromo document production. The report discusses best practices for TransPromo workflow, and provides best-fit scenarios and detailed reviews of each solution included in the study. The vendors assessed in the study are BÖWE Bell+Howell, Eastman Kodak, GMC, InfoPrint Solutions Company, ISIS, Océ, Pitney Bowes, and Sefas Innovation.
“The concept of TransPromo isn’t new, but we’re finally reaching the tipping point where the technologies have evolved to support truly sophisticated TransPromo production at the same time that the user community is developing really innovative TransPromo applications,” said Steve Watters, principal analyst on the study. “In Madison Advisors’ TransPromo Workflow Solutions: An Evolving Market Defined, we discuss some of the exciting TransPromo applications that are starting to pop up around the world, as well as the technologies behind their success. Organizations looking to make sense of this evolving market and what it means to their TransPromo goals will benefit tremendously from the insight into best practices and the critique of today’s technologies provided through the study.”
Madison Advisors’ TransPromo Workflow Solutions: An Evolving Market Defined is the leading industry resource for organizations and print service providers currently exploring TransPromo applications, technologies, and best practices. The most in-depth study of today’s TransPromo Workflow market, it includes:
- Market Overview & Emerging Trends: An overview of the market and emerging trends in TransPromo document production, as well as leading TransPromo applications from around the world.
- TransPromo Technologies: A review of the technologies in and around the TransPromo Workflow market, beginning early in the document lifecycle and extending through customer response feedback processes.
- TransPromo Workflow Lifecycle & Solution Capabilities: A discussion of the breadth of Madison Advisors’ overall TransPromo workflow solution research, as well as a review of TransPromo workflow solution components.
- Provider Overviews: Madison Advisors’ review of the offerings and capabilities of each vendor in the study.
- Best Practices: A discussion of the techniques employed by leading organizations that communicate with customers in ways that not only meet expectations, but strengthen retention rates and improve business relationships.
The TransPromo Workflow Solutions: An Evolving Market Defined is now available from Madison Advisors. It can be purchased directly from Madison Advisors’ web site at http://www.madison-advisors.com. Contact Madison Advisors directly at 212.933.1155 for an enterprise license to the study.
About Madison Advisors
Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company’s analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Through short-term, high-impact engagements (measurable in days or weeks, not months), Madison Advisors offers expertise and advisory services that directly help clients achieve hard and specific return on investment (ROI) related to their enterprise output goals and objectives. The company’s analyst team has an extensive background in the enterprise output industry, enabling Madison Advisors to offer its clients unique, objective perspectives and unparalleled guidance for their print and electronic communications initiatives. For more information about Madison Advisors, visit the company’s web site at http://www.madison-advisors.com or call (817) 684-7545.
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