In business, one of the keys to remaining competitive is understanding your competition. In addition, you need to know your competitive standing, as well as where the market is headed overall. To better understand the service provider market’s direction, Madison Advisors conducted two Service Provider Market Pricing Studies for print and mail providers in North America that present our extensive research and analysis related to competitive pricing of the industry’s leading organizations. This is the second of the two studies. The first was published in 2007.