Madison Advisors’ senior analyst, Gina Ferrara, will lead an educational session at PRINTING United, being held October 23-25 at the Kay Bailey Hutchison Convention Center in Dallas, Texas. Ferrara will present “CCM as a Service? What Every Service Provider Needs to Know” on Wednesday, October 23 from 11:00 to 11:40 a.m. in Room C144. READ […]
Colleyville, Tex. – Madison Advisors—Madison Advisors’ president, Kemal Carr, EDP, will be discussing the state of the print service provider market in an educational session and on a panel discussion focused on successful document print and mail outsourcing strategies at the 2019 Xploration Tour in Omaha, Nebraska on October 15, 2019. Xploration Tours focus on […]
By Kemal Carr, President At the end of September, Neopost, headquartered in Paris, France, announced that it’s changing its name to Quadient – previously the name of one of its business units, the one that provides primarily multichannel CCM capabilities and likely some portion of Neopost’s Business Process Automation (BPA) services and customer experience management […]
After its introduction close to three decades ago, the quick adoption of email led many to believe the predicted obsolescence of printed communications was inevitable. As time went on, consumers were able to enjoy interacting with their favorite brands through a variety of digital channels. However, despite the focus on using digital channels to communicate […]
Colleyville, Tex. – Madison Advisors—Madison Advisors’ senior analyst, Gina Ferrara, will be leading a breakout session focused on customer communications management (CCM), in addition to moderating the Management Circle Seminar at the Papyrus Software Open House and User Conference 2019, held October 13-15 in Southlake, Texas. Ferrara’s session, “The Importance of Inbound Customer Communications,” will be […]
Print service providers seeking to expand their offerings beyond print and mail may want to consider offering customer communications management (CCM) as a service to their clients. “CCM is a critical component for customer experience – yet enterprises are riddled with legacy technology and a disjointed infrastructure that includes point solutions for electronic delivery,” says […]
