Colleyville, TX – Madison Advisors has published a brief on the current state of the automated document factory (ADF) model and the need to break free of the traditional page-based paradigm to support communications in multiple formats. In the brief entitled “Automated Document Factory Solutions Enter the Digital Age,” eight vendors participated in the research […]
By Richard Huff The COVID-19 pandemic accelerated the transition from paper-based customer communications to digital channels, making cross-channel management of customer communications crucial. While digital channels, such as email and text messages, have grown significantly in the past few years, Madison Advisors has found that customers continue to prefer different channels for different types of […]
Interactive personalized video (IPV) offers a new customer communication channel, which is well suited for inclusion with other print service provider (PSP) offerings. IPV utilizes corporate data, video clips, animation, and voice overs to be assembled based on a sophisticated set of rules. Because PSPs already receive and process client customer data, they can leverage […]
