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Mastering RFP Vendor Selection

For enterprise firms, selecting the right print service provider (PSP) is often the deciding factor in delivering personalized, consistent customer communications while leveraging the latest in print technology to build economies of scale. In a competitive marketplace, companies typically rely on requests for proposals (RFPs) to select a vendor, but the RFP process can yield […]

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The Success of PRINTING United Expo 2022

By Kemal Carr Around 2018 it seemed tradeshows had lost their luster. Exhibitors were downsizing their booth space or thinking about doing so. Customers often didn’t feel the need to travel to a show when they could learn about new products on websites. Just two years later, in 2020, tradeshows came to a complete halt […]

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Digital Automated Document Factories Support Cross-channel CCM

By Richard Huff The COVID-19 pandemic accelerated the transition from paper-based customer communications to digital channels, making cross-channel management of customer communications crucial. While digital channels, such as email and text messages, have grown significantly in the past few years, Madison Advisors has found that customers continue to prefer different channels for different types of […]

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Interactive Personalized Video Presents an Opportunity for PSPs

Interactive personalized video (IPV) offers a new customer communication channel, which is well suited for inclusion with other print service provider (PSP) offerings. IPV utilizes corporate data, video clips, animation, and voice overs to be assembled based on a sophisticated set of rules. Because PSPs already receive and process client customer data, they can leverage […]

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Automated Document Factory Solutions Enter the Digital Age (2022)

Digital communications attract customers both from an environmental standpoint—by eliminating paper— and from a process standpoint. However, challenges remain for enterprises trying to support digital channels. In many enterprises, print production is disconnected from digital delivery. Software systems for automating print production processes have been available for decades. While often consisting of a suite of […]