Transactional documents are essential communications between customer and provider. These are complex documents riddled with secure information that must get to the right recipient on time, often in electronic and print versions. READ MORE
By Richard Huff Document accessibility was a hot topic of conversation at Madison Advisors’ 2023 CCM/CX Executive Roundtable in March. At the Roundtable, digital document access was identified as a top priority for improved customer experiences. Accessibility refers to features that enable recipients with disabilities to read a document. For digital documents, accessibility can range […]
By Kemal Carr We held our 10th CCM/CX Executive Roundtable this March 6-9 in Fort Lauderdale. It is always an exciting time for me to connect again with those who have attended in the past and those who are new to the Roundtable experience. Participants at the Roundtable come from a variety of industries (and […]
We saw the inception of customer communications management (CCM) systems about 20 years ago when what was then known as document composition software evolved to include significant personalization capabilities. Fast forward to today and CCM also has become the foundation for the newer and broader concept of customer experience management (CXM). READ MORE
By Kemal Carr Finding the right print service provider (PSP) is key to delivering the consistent, personalized communication that promotes consumer loyalty. For many companies, a request for proposals (RFP) is often a flawed, outdated, go-to process for evaluating these third-party vendors. An RFP on its own may not be enough to determine whether a […]
COLLEYVILLE, TX (February 21, 2023) — Madison Advisors—Madison Advisors has published a new brief entitled “Mastering RFP Vendor Selection” that presents the methodology it has developed based on comprehensive assessments of the print service provider (PSP) market and the intersection with the needs of enterprises. READ MORE
Madison Advisors has published a new brief entitled “Mastering RFP Vendor Selection” that presents the methodology it has developed based on comprehensive assessments of the print service provider (PSP) market and the intersection with the needs of enterprises. READ MORE
Corporate print service divisions that produce customer communications documents are continually looking to streamline processes and improve production controls to better manage and reduce costs. In our Best Practices Assessment (BPA), Madison Advisors examines best practices of enterprise document service operations and for-profit service providers. This quantitative assessment utilizes over 700 data points in the […]
Let’s be honest: the economy is slowing and inflation is increasing. Trying to maintain a level or even decreasing budget is going to be difficult for the next couple of years. And, if your organization is planning for a recession, it is safe to assume that your key technology vendors are modeling the same scenarios.
Customer communications are critical to a customer’s experience with an organization. However, customers have come to expect faster, more personalized communications on the channels and devices of their choosing. Organizations need to be able to keep up with these demands and add value to every customer interaction.
