For enterprise firms, selecting the right print service provider (PSP) is often the deciding factor in delivering personalized, consistent customer communications while leveraging the latest in print technology to build economies of scale. In a competitive marketplace, companies typically rely on requests for proposals (RFPs) to select a vendor, but the RFP process can yield […]
Creating a seamless customer experience can sometimes feel more like an art than a science because every client has different expectations. While some flexibility is needed to satisfy individual preferences, it is possible to create a customer experience that will inspire loyalty to your brand no matter who your clients are. Here are the five […]
By Kemal Carr Around 2018 it seemed tradeshows had lost their luster. Exhibitors were downsizing their booth space or thinking about doing so. Customers often didn’t feel the need to travel to a show when they could learn about new products on websites. Just two years later, in 2020, tradeshows came to a complete halt […]
The October issue of DPS Magazine featured a column by Madison Advisors based on their recent research on interactive personalized video (IPV). This technology offers a new customer communication channel, which is well suited for inclusion with other print service provider (PSP) offerings. IPV utilizes corporate data, video clips, animation, and voice overs to be […]
By Kemal Carr There has been a great deal of discussion both from us at Madison Advisors and the industry in general around the pros and cons of in-house print and mail operations vs. outsourcing this function. Pushed by the ever-present need to reduce expenditures while retaining operational efficiencies, the success of an in-house operation […]
Colleyville, TX – Madison Advisors has published a brief on the current state of the automated document factory (ADF) model and the need to break free of the traditional page-based paradigm to support communications in multiple formats. In the brief entitled “Automated Document Factory Solutions Enter the Digital Age,” eight vendors participated in the research […]
By Richard Huff The COVID-19 pandemic accelerated the transition from paper-based customer communications to digital channels, making cross-channel management of customer communications crucial. While digital channels, such as email and text messages, have grown significantly in the past few years, Madison Advisors has found that customers continue to prefer different channels for different types of […]
Interactive personalized video (IPV) offers a new customer communication channel, which is well suited for inclusion with other print service provider (PSP) offerings. IPV utilizes corporate data, video clips, animation, and voice overs to be assembled based on a sophisticated set of rules. Because PSPs already receive and process client customer data, they can leverage […]
Digital communications attract customers both from an environmental standpoint—by eliminating paper— and from a process standpoint. However, challenges remain for enterprises trying to support digital channels. In many enterprises, print production is disconnected from digital delivery. Software systems for automating print production processes have been available for decades. While often consisting of a suite of […]
Businesses large and small have been impacted by the COVID-19 pandemic and, in some cases, their entire business models have changed. Employees who now work remotely have proven they are still productive, and many of them want to continue working from a home office. This has triggered some strategic thinking about what to do with […]
