Market Overview Focused Research Emerging Trends Briefs Archive Market Overview Interactive Personalized Video Market Study (2022) Madison Advisors views interactive personalized video (IPV) solutions as the next stage in the evolution of customer communications. The growing use of email and mobile communications provides organizations the opportunity to leverage electronic communications as a preferable and less [...]
By David Erwin, Director, Technology Practice & Principal Analyst In 1960, Jerome McCarthy introduced the 4 Ps of the Marketing Mix—a conceptual framework for marketing decision-making that focused on product, price, promotion and place. The 4 Ps helped cut through the confusion to ensure business success. Two decades later, in 1981, Booms and Bitner added 3 new […]
Companies know that digital transformation is absolutely critical to evolve and drive the customer experience so the business may achieve their revenue growth, customer retention and operational goals. Allowing customers to decide personal and virtual preferences for how, where and when the brand delivers paper, web, mobile and social communications will lead to great customer […]
October 3, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst Gina Ferrara and Gary Simpson, vice president of business development and service delivery, will host an educational breakout session at Canon’s thINK 2017 Conference on the latest trends in the migration to color inkjet printing. The event, exclusively for Canon Solutions America production […]
By Gina Ferrara Last month, we released the sixth edition of our “Customer Communications Management (CCM) Solutions Market Study.” When reading the report, you may notice a common theme, which can be summarized in a single word—change. The CCM industry is constantly changing, which is no surprise to the veterans of this space who have witnessed […]
By Hal Hinderliter Anyone involved in the printing industry over the last twenty years might be forgiven for the over-use of heartburn remedies! It has been a rollercoaster ride of sudden economic jolts (9/11), devastating recession (2007), and digital displacement by desktop PCs, then mobile phones (a process that is still ongoing). Numerous printshops have […]
This month, Madison Advisors released the 6th edition of the Customer Communications Management (CCM) Solutions Market Study. As the author of this study, I was pleased to have the opportunity to work with all of the companies who agreed to be a part of the research. My intention for the report was not to categorize the CCM solution providers, or to rank one higher than another on certain components and capabilities, but rather to present the trends in the industry…
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Time to Make Room for another “P” in the Marketing MixOctober 6, 2017By David Erwin, Director, Technology Practice & Principal Analyst In 1960, Jerome McCarthy introduced the 4 Ps of the Marketing Mix—a conceptual framework for marketing decision-making that focused on product, price, promotion and place. The 4 Ps helped cut through the confusion to ensure business [...]
