April 7, 2016, Colleyville, TX—Madison Advisors—Madison Advisors today announces that Jeff Weldon, senior analyst for Madison Advisors, will be speaking at MAILCOM ’16 on why a carefully planned print/mail strategy is a critical part of every business model. MAILCOM’s 36^th annual convention will be held April 11-13 at the Courtyard Philadelphia Downtown Marriott in Philadelphia.

This informative presentation “Prepare Your Company for the Future of Print: Insource vs. Outsource” is on April 13 from 1-2 pm. Weldon will share methods industry peers are using to address the decision whether to leave print in-house or explore using outside print service providers. He will outline why a company’s chances of success in choosing in-house, outsourced or a combination of options are greater if they follow seven basic principles. Additionally, Weldon will cover the common challenges companies face in this key decision, market opportunities and other proven actionable go-to-market strategies and recommendations for success.

As a senior analyst for Madison Advisors, Weldon provides both end-user and vendor project-based advisory services in the enterprise output technology space, as well as for print service providers. He has extensive knowledge of output management systems in the transactional and print-on-demand markets, including print management and workflow systems and leading electronic delivery solutions.

For more information on MAILCOM ’16, visit http://mailcom-conference.com.