Making Digital Document Access a Top Priority

By Richard Huff Document accessibility was a hot topic of conversation at Madison Advisors’ 2023 CCM/CX Executive Roundtable in March. At the Roundtable, digital document access was identified as a top priority for improved customer experiences. Accessibility refers to features that enable recipients with disabilities to read a document. For digital documents, accessibility can range […]

The Success of PRINTING United Expo 2022

By Kemal Carr Around 2018 it seemed tradeshows had lost their luster. Exhibitors were downsizing their booth space or thinking about doing so. Customers often didn’t feel the need to travel to a show when they could learn about new products on websites. Just two years later, in 2020, tradeshows came to a complete halt […]

Digital Automated Document Factories Support Cross-channel CCM

By Richard Huff The COVID-19 pandemic accelerated the transition from paper-based customer communications to digital channels, making cross-channel management of customer communications crucial. While digital channels, such as email and text messages, have grown significantly in the past few years, Madison Advisors has found that customers continue to prefer different channels for different types of […]

The Art and Science of Project Management

By Amber Knight, Senior Project Manager and Analyst There are many roles that require both science and art and I view project management as one of them. The science is the methodology used to manage projects. These methodologies are well documented and provide tools to assist a project manager (PM) throughout the different phases of […]

DSF ’22 and the Customer Experience

By Kemal Carr, President, Madison Advisors So much about DSF ’22 made it a positive event. The first being that it was an in-person conference. DSF ’22 and Xplor were the first to exit the virtual world and gamble that an in-person event would be well received. And it was. The conference garnered a good mix […]

Madison Advisors’ New Study Explores the Personalized Video Landscape

By Rich Huff, Senior Analyst, Madison Advisors Madison Advisors has just completed a market study exploring the emerging interactive personalized video (IPV) landscape. Dynamic video represents the latest expansion in customer communications and should now be considered an important element in any organization’s customer communications management (CCM) strategy. The five participants in this study included […]