Madison Advisors offers research and consulting services that provide objective analysis, client-specific guidance and in-depth market knowledge to clients in the Customer Communications Management (CCM), electronic delivery and print industries. Madison Advisors’ industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around Customer Communications Management.


Our History

Since our inception in 2001, Madison Advisors has helped our clients:

  • Assess their competitive industry standing through our Best Practices Assessment
  • Develop and implement effective enterprise communication strategies
  • Identify growth opportunities in the enterprise, service provider and technology provider markets
  • Understand the impact of market trends on their business

Our Team

Kemal Carr headshot 2016
Kemal Carr

Under Kemal Carr’s direction, Madison Advisors has established a market niche as an independent analyst and market research firm that addresses the needs of the print and electronic Customer Communications Management (CCM) marketplace. The firm provides retainer and project-based strategy services designed to assist clients with technology selection and alignment and business process optimization decisions.

Keith Woedy
VP of Research & Practice Lead

Bringing more than 30 years of experience to Madison Advisors, Keith Woedy is known for delivering industry leading results in the content management, business process improvement and information technology services market space. He understands the importance of managing top line revenue while focusing on developing lean and profitable organizations through implementing more efficient processes, profitable contract negotiations and improved employee efficiencies.

Dan Chevalier
VP of Business Development and Principal Analyst

Dan Chevalier brings more than 30 years of sales and sales management to Madison Advisors, focused on the print equipment, inserter hardware and software side of the print and mail industry throughout his career.

Roger Tapke headshot 2016
Roger Tapke
Principal Analyst

Roger Tapke brings expertise to Madison Advisors from a long career in printing/mailing operations as well as operations and manufacturing within several other industries. In addition to extensive knowledge of all aspects of print, mail and presort operations, his expertise includes organizational and process analysis/improvement, team building, and succession planning.


Roger Tapke
Principal Analyst


Susan Cotter
Senior Program Manager / Analyst

Gina Ferrara
Senior Analyst