Expanding Capabilities in Hosted Managed Services Provides Opportunity

Technologies for implementing more advanced customer communications management (CCM) emerged over two decades ago and since then have expanded their capabilities through the development of more sophisticated automation. Over time, CCM platforms have become a comprehensive means of launching and sustaining personalized and interactive communication with customers. This is especially important today as the way […]

Madison Advisors market update on CCM hosted managed services evaluates delivery and support models of traditional and new market entrants

Madison Advisors—Madison Advisors announced today the release of a new research study, “Customer Communications Management Hosted Managed Services Market Update, 3rd Edition.” Madison Advisors defines customer communications management (CCM) hosted managed services (HMS) as a delivery model in which a single-source, integrated technology platform incorporates the critical components necessary for end-to-end CCM, incorporating workflow automation and governance. […]

Madison Advisors Analyzes Trends in CCM Hosted Managed Services and Post Composition Solutions at Live Xplor Webcast

The Xplor webcast is complimentary and everyone is welcome to attend. Madison Advisors will be presenting an update on its latest research on customer communications management (CCM) post-composition technology and other CCM industry trends at a live Xplor webcast entitled Analyst Inside Look: Post Composition and General Industry Trends on February 3 at 1:00 p.m. ET. […]

Madison Advisors New Market Study Explores the Latest Advances in Post Composition and the Value it Brings to the CCM Workflow

Colleyville, TX—Madison Advisors today announced the general availability of its newest research report, “Post Composition Solutions Market Study.” Madison Advisors views post composition as a cost-effective solution to assist organizations in normalizing disparate composition programs and legacy data streams to allow for reliable delivery and enhancement of client communications across omni-channel distribution channels. The study […]

Madison Advisors Shares the Latest Market Research and Trends in the Customer Communications Market at the BlueCrest #Insights Forum

Colleyville, TX—Madison Advisors—Madison Advisors President, Kemal Carr, and Vice President of Research and Practice Lead, Keith Woedy, will share their analysis of the current dynamics of the customer communications market at the BlueCrest #Insights Forum. This virtual event, being held on Thursday, September 24 at 1:00 p.m. ET, will offer actionable insights into this dynamic market […]

Madison Advisors Shares How Leveraging the Latest USPS Innovations Leads to Greater Customer Engagement at XPLOR20

Colleyville, Tex. – Madison Advisors—Madison Advisors’ senior analyst, Gina Ferrara, will discuss Madison Advisors’ insights on how to use the United States Postal Service’s (USPS) latest advancements and technologies to enhance the customer experience at XPLOR20. The virtual event is being held September 29, October 1, 6 and 8. Ferrara, a regular speaker at XPLOR and […]

CCM Seeing Little Impact Through COVID-19 Pandemic

The COVID-19 pandemic is having a dramatic impact on many aspects of our daily lives, compelling people to work at home where that’s possible, and for all of us to keep our distance even on routine shopping trips or walks in the park. Having said that, so far, the pandemic does not seem to be […]

Madison Advisors Announces Upcoming CCM Hosted Managed Services

Colleyville, Tex. – Madison Advisors—Madison Advisors announces it is currently conducting research for a new market update on Customer Communications Management (CCM) Hosted Managed Services (HMS). In this updated research, Madison Advisors will explore the newest trends in CCM and how CCM HMS providers are positioning their solutions in response to the increased focus on creating a […]

Ongoing Evolution – CCM Solutions Continue to Advance

Customer communications management (CCM) strategies help organizations manage customer correspondence. CCM continues to evolve with advanced technologies like the cloud and artificial intelligence (AI), making it more effective and efficient, while also posing new challenges. According to Gina Ferrara, senior analyst, Madison Advisors, CCM traditionally consisted of transactional communications, such as bank statements, utility bills, […]

Madison Advisors Announces Upcoming Market Study on CCM Post-composition Solutions

Madison Advisors announces a new market study on customer communications management (CCM) post-composition solutions will soon be available. Organizations that generate large volumes of transactional communications typically utilize multiple composition tools for document generation. In this research, Madison Advisors is focusing on CCM post-composition solutions, exploring the capabilities of current software and where these solutions […]

Crawford Technologies to Host Customer Communications Virtual Summit on May 6

Crawford Technologies, provider of innovative document solutions that streamline, improve and manage customer communications, is hosting a Customer Communications Virtual Summit on Wednesday, May 6 from 10:00 a.m. to 5:00 p.m. ET. This complimentary, full-day event features 30 sessions that focus on thought leadership, case studies, demonstrations and collaboration opportunities around the following three tracks: […]

Madison Advisors to Share Digital Transformation Insights at Crawford Technologies’ Customer Communications Virtual Summit

April 28, 2020, Colleyville, TX—Madison Advisors—Madison Advisors’ senior analyst, Gina Ferrara, will share her insights about the steps needed for a successful digital transformation at Crawford Technologies’ Customer Communications Virtual Summit held Wednesday, May 6 beginning at 10:00 a.m. EST. This complimentary virtual summit is bringing together the most respected customer communications experts in the […]

RPA: Promising, but Still a Work in Progress

One of the hottest buzzwords in business circles nowadays is robotic process automation (RPA). In the communications area, RPA is attractive because it allows organizations to fix problematic data in their legacy systems, automate processes, expedite master plans of delivery, lower the error rate and free up knowledge workers to do things that are more […]

Madison Advisors Publishes Market Study on Latest Trends in Inbound Document Processing

Madison Advisors today announced the general availability of its newest research report, “Capture Service Provider Market Study.” The study provides insights on the latest trends in the inbound document processing market with a focus on how capture service providers (CSPs) are positioning their offerings to stay current with technology and strategic services to meet customer […]

Enterprise Output Management Systems Update

By Gina Ferrara Enterprise output management systems (EOMS) are the backbone of print production and are critical for streamlining operations, improving print productivity, tracking communications at the piece level, meeting strict service level agreements (SLAs), and monitoring the status of all production jobs across multiple sites. EOMS were historically used solely to manage the production […]

Finding the Right Disaster Recovery Provider

Transactional printers often work under very tight client deadlines and aggressive SLAs, so when they’re hit by something like a hurricane, earthquake, flood, tornado, or fire, it has the potential of being a disaster for both the enterprise and its clients. The solution is to find a disaster recovery provider or another printer that can […]

Madison Advisors Shares Leading Customer Experience Management Trends at the 2019 Xploration Tour in Minneapolis

Colleyville, Tex. – Madison Advisors—Madison Advisors’ president, Kemal Carr, EDP, will be moderating a panel discussion about customer experience management (CXM) trends at the 2019 Xploration Tour in Minneapolis, Minnesota on November 13, 2019. The 2019 Xploration Tour focuses on the best practices and technologies that drive customer communications and features speakers who share their experiences […]

Madison Advisors’ Kemal Carr Shares Successful Document Print and Mail Outsourcing Strategies at 2019 Xploration Tour in Omaha

Colleyville, Tex. – Madison Advisors—Madison Advisors’ president, Kemal Carr, EDP, will be discussing the state of the print service provider market in an educational session and on a panel discussion focused on successful document print and mail outsourcing strategies at the 2019 Xploration Tour in Omaha, Nebraska on October 15, 2019. Xploration Tours focus on […]

Giving Print a Chance

After its introduction close to three decades ago, the quick adoption of email led many to believe the predicted obsolescence of printed communications was inevitable. As time went on, consumers were able to enjoy interacting with their favorite brands through a variety of digital channels. However, despite the focus on using digital channels to communicate […]

Madison Advisors to Discuss Inbound Customer Communications and the Future of IT at the Papyrus Software User Conference 2019

Colleyville, Tex. – Madison Advisors—Madison Advisors’ senior analyst, Gina Ferrara, will be leading a breakout session focused on customer communications management (CCM), in addition to moderating the Management Circle Seminar at the Papyrus Software Open House and User Conference 2019, held October 13-15 in Southlake, Texas. Ferrara’s session, “The Importance of Inbound Customer Communications,” will be […]

CCM as a Service – The Opportunities and the Pitfalls

Print service providers seeking to expand their offerings beyond print and mail may want to consider offering customer communications management (CCM) as a service to their clients. “CCM  is a critical component for customer experience – yet enterprises are riddled with legacy technology and a disjointed infrastructure that includes point solutions for electronic delivery,” says […]

Madison Advisors’ Gina Ferrara to Moderate Xplor Breakfast Panel on CCM Workflow and Inkjet Technologies at PRINT 19

Colleyville, Tex. – Madison Advisors—Madison Advisors’ senior analyst, Gina Ferrara, will be moderating a PRINT 19 breakfast panel presented by Xplor. “Driving Your CCM Success with Workflow and Inkjet Technologies” is scheduled for 7:30 a.m. on Friday, October 4 in room N426abc at McCormick Place North in Chicago. The complimentary breakfast panel will include an industry […]

A Case for Print – Direct Mail is Part of a Strong Omni-Channel Marketing Strategy

By Gina Ferrara When email started to gain popularity, organizations that generated transactional communications, such as statements, bills, policies, and letters, focused their efforts on increasing adoption rates for electronic delivery. When electronic delivery adoption rates started to increase, the unanticipated downside was the lost opportunity to communicate effectively with customers, which also impacted marketing. […]

A Digital Transformation Journey

At last month’s IPMA 2019 conference, Jason Fonner, director of Print Operations at HM Document Solutions, talked about his in-plant’s digital transformation journey and the new hardware and software technologies the operation has added. In a new blog, Susan Cotter, senior analyst and program manager at Madison Advisors, talks about the role Madison Advisors played […]

Enterprise Output Management Systems Research Explores Technology Solutions

Enterprise Output Management Systems (EOMS) were historically used to manage the production of printed communications; however, today, these solutions offer enhanced workflow and additional output capabilities to meet consumer expectations for digital delivery. Over the last decade, the print industry witnessed an increase in service provider mergers and acquisitions, and stricter privacy and security requirements […]

Madison Advisors Publishes Study on EOMS

Madison Advisors today announced the availability of its new research report, “Enterprise Output Management Systems, 4th Edition: Moving Beyond Print Management.” Building on the previous edition of the Madison Advisors study published in 2010, the 2019 study explores the technology solutions available in the market today. READ MORE

Madison Advisors and HM Document Solutions to Discuss Inkjet Technology as a Catalyst for Digital Transformation at IPMA 2019

Colleyville, Tex. – Madison Advisors—Madison Advisors today announced that Susan Cotter, senior analyst at Madison Advisors, and Jason Fonner, director, business development print operations at HM Document Solutions, will be speaking at the In-Plant Printing and Mailing Association (IPMA) 2019 Conference. The event will be held June 2-6 at the Galt House Hotel in Louisville, KY. […]

Communications Customizing

Digital printing technology and variable data publishing (VDP) software help print providers cost-effectively produce fully personalized materials and communications. Market trends like digital transformation, increasing amounts of data, and the need for enhanced customer experiences shape VDP software improvements. Before selecting a VDP software provider, print and marketing service providers should consider whether the solution […]

Creating an Optimized CCM Program

By Gina Ferrara Developing an optimized customer communications management (CCM) strategy is like putting together a jigsaw puzzle—to complete the picture, all the pieces need to be interlocked together. When implementing a customer communication strategy, all of the necessary components need to be part of an integrated technology solution to successfully manage the communications lifecycle […]

Color Migration & Digital Delivery: Trends in Transactional Communications

The introduction of color inkjet technology more than a decade ago has changed the world of print, and with it came numerous opportunities for the transactional printing industry. Transactional communications are business-to-consumer (B2C) communications, such as statements, bills, and customer letters, and span a variety of highly regulated verticals such as financial, insurance, healthcare, and […]

Madison Advisors to Discuss the Role Automation Plays in a Successful Digital Transformation at DOCUMENT Strategy Forum

Colleyville, Tex. – Madison Advisors—Madison Advisors today announced that COO, Warren Lederer, will be speaking at DOCUMENT Strategy Forum (DSF) ’19, being held May 7-9 at the Hilton Anaheim in Anaheim, CA. Lederer will present “Adopting a Digital-first Mindset to Improve Automation and Efficiency” on Wednesday, May 8, 4:30 to 5:20 p.m. Lederer will discuss how […]

Madison Advisors’ Gina Ferrara to Lead Session on the Role Print Plays in an Omnichannel Communications Strategy at National Postal Forum 2019

Colleyville, Tex. – Madison Advisors today announced that senior analyst, Gina Ferrara, will be presenting at the National Postal Forum (NPF), being held May 5-8 at the Indiana Convention Center in Indianapolis, IN. NPF is the premier mailing and shipping conference that works directly with the United States Postal Service to provide the most comprehensive educational […]

Madison Advisors Senior Analyst, Gina Ferrara, to Share Expertise in CCM and Digital Transformation at XPLOR19

Colleyville, Tex. – Madison Advisors—Madison Advisors today announced that senior analyst, Gina Ferrara, will be participating as a speaker and panelist at customer communications conference, XPLOR19, April 23-25 at Mandalay Bay in Las Vegas. The conference brings together end users, analysts, consultants, industry experts and vendors, who share the latest best practices and trends in the […]

Madison Advisors Hosts a Successful 2019 CCM Executive Roundtable

Madison Advisors announced that the 2019 Madison Advisors CCM Executive Roundtable, held March 18-20 in Fort Lauderdale, FL, was well received by attendees and sponsors, all of whom are thought leaders committed to identifying and providing solutions that enable the creation and execution of effective strategies for Customer Communications Management (CCM). READ MORE

Madison Advisors and HM Document Solutions Present How Inkjet Technology is Driving Digital Transformation at MAILCOM ‘19

Colleyville, Tex. – Madison Advisors—Madison Advisors today announced that Susan Cotter, senior analyst at Madison Advisors, and Jason Fonner, director, business development print operations at HM Document Solutions, will present a digital transformation workshop at MAILCOM ’19. The event, being held April 8-12 at the Tropicana Atlantic City, is a unique industry event that focuses […]

Color Migration and Digital Delivery: White Paper Preview

Since its introduction over a decade ago, color inkjet technology has provided the transactional print industry with numerous improvements, including better output quality, faster print speeds, greater flexibility in print jobs and increased productivity. Transactional communications are business-to-consumer (B2C) communications, such as statements, bills and customer letters, which span a variety of verticals including financial […]

Madison Advisors Publishes Study on Color Migration and Digital Delivery: Trends in Transactional Communications

Colleyville, Tex. – Madison Advisors – Madison Advisors today announced the availability of its new research report, “Color Migration and Digital Delivery: Trends in Transactional Communications.” Building on the previous Madison Advisors study published in 2017, the 2019 study offers an update to the state of migration to color inkjet technology in the transactional print industry. Madison […]

Selecting a CCM Hosted Managed Services Provider

By Gina Ferrara Developing a customer communications management (CCM) strategy is analogous to putting together a jigsaw puzzle. To arrive at the solution, the pieces need to be interlocked together in an integrated technology infrastructure to manage the entire communications life cycle, from data through delivery. For some organizations, this means outsourcing the required technology […]

Year in Review – Reflecting on Trends

By Gina Ferrara 2018 was the year for re-evaluation. Enterprises continue to work on digital transformation, customer experience and customer communication management (CCM) strategy and improvements; technology providers are repackaging their solutions and considering new pricing models; and print service providers (PSP) are enhancing their service offerings to enrich their value propositions. READ MORE

Madison Advisors Hosts Successful Fall CCM Executive Roundtable

Madison Advisors today announced its Fall CCM Executive Roundtable, held in Philadelphia on November 14, was a well-received opportunity for executives from seven major companies to spend time in thought-provoking peer-to-peer discussions that addressed the specific challenges their companies are facing in an evolving communications landscape. Attendees, representing top companies in the insurance, financial services […]

Growth Opportunities: Conference session illustrates how inkjet technology can power the new customer communications delivery hub

ThINK 2018, held September 5-7 in Boca Raton, Fla., demonstrated once again the power of bringing together the print community to share innovations and best practices. With Canon Solutions America as the executive sponsor, thINK is an independent community of Canon Solutions America Production Print customers, vendors and print experts. This year’s conference featured 25 sessions and […]

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