Adding Value to the Customer Journey – Engaging and Interactive from Onboarding to Renewals

The October issue of DPS Magazine featured a column by Madison Advisors based on their recent research on interactive personalized video (IPV). This technology offers a new customer communication channel, which is well suited for inclusion with other print service provider (PSP) offerings. IPV utilizes corporate data, video clips, animation, and voice overs to be assembled based on a sophisticated set of rules.


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