Advances in Digital Production Workflow
by Jeff Weldon, CDIA+ Senior Analyst, Madison Advisors, Inc.
If we start with the bottom line, digital production workflow is all about getting the most out of your digital production equipment. It’s as simple as that. There are many steps that go into a particular workflow, but in the end, the objective is to get information onto paper and off to a consumer. This might be a transactional workflow where the objective is to get statements printed and mailed within very tight SLAs and budgets or it could be about getting brochures or enrollment kits to a client to drive new business. In either case, the printers and finishing equipment are at a standstill until the digital production workflow is executed for each job. There are several recent advances in workflow technologies that can help improve the end-to-end process of getting print jobs out the door efficiently.