By Judith Aquino

Marketers and industry experts discuss the top mistakes that undermine customer experiences and how to fix them.
Customer Experience
Part of creating a great customer experience requires separating myth from reality.

In the rush to embrace customer-centric practices and drive revenue, it's easy for companies to focus on adopting new strategies without analyzing how these approaches impact their customers and whether they're sustainable. Here, analysts and industry experts identify some of the biggest myths that can undermine a business's efforts to improve the customer experience and how to avoid those pitfalls.

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