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Interactive Personalized Video Presents an Opportunity for PSPs

Interactive personalized video (IPV) offers a new customer communication channel, which is well suited for inclusion with other print service provider (PSP) offerings. IPV utilizes corporate data, video clips, animation, and voice overs to be assembled based on a sophisticated set of rules. Because PSPs already receive and process client customer data, they can leverage […]

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Madison Advisors Identifies Requirements for Evaluating a Customer Communications Management Hosted Managed Services Provider

Colleyville, TX—Madison Advisors—Madison Advisors has published a brief on the customer communications management (CCM) hosted managed services (HMS) market to provide insights on how to evaluate a CCM HMS provider’s overall solutions. “The CCM HMS market continues to evolve through emerging providers and acquisition of existing providers. In addition, the solutions continue to add new […]

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Madison Advisors to Speak at XPLOR22

Colleyville, TX—Madison Advisors—Madison Advisors today announced its vice president of business development and senior analyst, Dan Chevalier, and senior analyst, Richard Huff, will be presenting two sessions at the XPLOR22 conference being held on September 13-15 in St. Pete Beach, Florida. The conference brings together end users, analysts, consultants, industry experts and vendors who will […]

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Future of Transactional: Advancing Efficiencies

By Melissa Donovan The transactional print segment is well suited for digital print, particularly inkjet. From inventories of pre-printed shells to white paper factories, the industry has become more efficient and effective. However, transactional’s success in the future is only guaranteed if print providers take the time to understand their customers. Some customers will pay […]

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Madison Advisors Shares the Value of Outsourcing and Business Resiliency Planning at the IPMA 2022 Educational Conference

June 6, 2022, Colleyville, TX—Madison Advisors—Madison Advisors today announced its vice president of business development and senior analyst, Dan Chevalier, and Mutual of Omaha’s manager of print and mail operations, Amy Bellows, will co-present a general session at the In-Plant Printing and Mailing Association (IPMA) 2022 Educational Conference. The event is being held June 12-16 […]

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DSF ’22 and the Customer Experience

So much about DSF ’22 made it a positive event. The first being that it was an in-person conference. DSF ’22 was one of the first to exit the virtual world and gamble that an in-person event would be well received. And it was. The conference garnered a good mix of enterprise organizations, print service […]