by Melissa Donovan

Statements, whether for billing purposes or record keeping, are often still printed and sent through the mail. This didn’t stop during the height of the COVID-19 pandemic and it is predicted to remain relevant into the future. However, external forces are at play, such as paper shortages and lack of skilled operators. To keep up with demand, transactional printers are faced with a dilemma—outsource or implement new technologies and standards to remain relevant. Those looking to retain their transactional printing services, adopting production inkjet, finishing equipment, and automation is essential. Luckily, cutsheet’s cost effectiveness—especially in regards to printing high-quality color—makes it attainable for most.

By Melissa Donovan

The transactional print segment is well suited for digital print, particularly inkjet. From inventories of pre-printed shells to white paper factories, the industry has become more efficient and effective. However, transactional’s success in the future is only guaranteed if print providers take the time to understand their customers. Some customers will pay earlier or more reliably with nudges from multiple channels. Understanding the business impacts of how your customers respond to transactional print, as part of the overall communication mix, will help you collect more money faster from your client base.

By Kemal Carr
Businesses large and small have been impacted by the COVID-19 pandemic and, in some cases, their entire business models have changed. Employees who now work remotely have proven they are still productive, and many of them want to continue working from a home office. This has triggered some strategic thinking about what to do with currently owned or rented office space, particularly because letting so much of it go can improve the bottom line.

June 6, 2022, Colleyville, TX—Madison Advisors—Madison Advisors today announced its vice president of business development and senior analyst, Dan Chevalier, and Mutual of Omaha’s manager of print and mail operations, Amy Bellows, will co-present a general session at the In-Plant Printing and Mailing Association (IPMA) 2022 Educational Conference. The event is being held June 12-16 at the Buffalo Niagara Convention Center in Buffalo, New York.

So much about DSF ’22 made it a positive event. The first being that it was an in-person conference. DSF ’22 was one of the first to exit the virtual world and gamble that an in-person event would be well received. And it was. The conference garnered a good mix of enterprise organizations, print service providers, vendors, analysts and end users that made a variety of lively discussions possible.

COLLEYVILLE, TX (March 21, 2022) — Madison Advisors—Madison Advisors today announced its senior analyst, Richard Huff, will be sharing the results of the firm’s recent study on interactive personalized video (IPV) and its impact on an organization’s customer communications management (CCM) strategy at DOCUMENT Strategy Forum (DSF) ’22. The event is being held April 4-6 at the Hyatt Regency O’Hare Chicago in Rosemont, Illinois.

Colleyville, TX (Jan. 20, 2022) – Madison Advisors is pleased to announce the availability of its newest research report, “Interactive Personalized Video Solutions Market Study.” Viewing interactive personalized video (IPV) solutions as the next stage in the evolution of customer communications, Madison Advisors sees opportunities for IPV to grow significantly as more customers opt into electronic communications and have the infrastructure to support high-speed internet access. Madison Advisors estimated the market size for IPV to be close to $200 million at the time of the study.

Colleyville, TX — Madison Advisors—Madison Advisors is participating in XPLOR21, being held November 16-18 in St. Pete Beach, Florida, with two educational sessions and participation in a panel discussion on the impact the pandemic had on clients. On Tuesday, November 16 from 3:00-3:45 p.m. EST, Madison Advisors’ president, Kemal Carr, will be presenting “High Volume Operational Best Practices Assessment and Industry Trends” in the Industry Trends track.

Selecting the right business partner for customer communications management (CCM) delivery is a critical task. Shrewd organizations use the Request for Proposals (RFP) process in an attempt to make the best decision. After receiving partner responses and confirming references, there is one more important step before your final selection: Conduct a site visit to the finalists’ production centers.

Technologies for implementing more advanced customer communications management (CCM) emerged over two decades ago and since then have expanded their capabilities through the development of more sophisticated automation. Over time, CCM platforms have become a comprehensive means of launching and sustaining personalized and interactive communication with customers. This is especially important today as the way a company communicates with its customers along the customer journey often defines the nature of the customer experience.

Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.