Madison Advisors announced today it is sponsoring a virtual In-Plant Printing and Mailing Association (IPMA) event along with NEPS, a leader in the customer communications industry, on Wednesday, March 10 at 1:30 p.m. CT. Kemal Carr, president of Madison Advisors, Dan Chevalier, vice president of business development and principal analyst for Madison Advisors, and Denise Miano, president of NEPS, will discuss the current customer communications trends that are prompting organizations currently operating an internal print and mail production facility to have the “should we outsource” conversation.
Madison Advisors—Madison Advisors announced today the release of a new research study, “Customer Communications Management Hosted Managed Services Market Update, 3rd Edition.” Madison Advisors defines customer communications management (CCM) hosted managed services (HMS) as a delivery model in which a single-source, integrated technology platform incorporates the critical components necessary for end-to-end CCM, incorporating workflow automation and governance.
Madison Advisors will be presenting an update on its latest research on customer communications management (CCM) post-composition technology and other CCM industry trends at a live Xplor webcast entitled Analyst Inside Look: Post Composition and General Industry Trends on February 3 at 1:00 p.m. ET.
Colleyville, TX—Madison Advisors today announced the general availability of its newest research report, “Post Composition Solutions Market Study.” Madison Advisors views post composition as a cost-effective solution to assist organizations in normalizing disparate composition programs and legacy data streams to allow for reliable delivery and enhancement of client communications across omni-channel distribution channels. The study focuses on the nine integral components that make up a post composition solution, the capabilities of this software and where post composition fits in an overall customer communications management (CCM) strategy.
Colleyville, TX—Madison Advisors—Madison Advisors President, Kemal Carr, and Vice President of Research and Practice Lead, Keith Woedy, will share their analysis of the current dynamics of the customer communications market at the BlueCrest #Insights Forum. This virtual event, being held on Thursday, September 24 at 1:00 p.m. ET, will offer actionable insights into this dynamic market to help businesses look for new opportunities and revenue streams.
Madison Advisors will be presenting an educational session as a featured analyst firm at the 2020 Solimar Virtual User Conference, held for customers, partners and others interested in Solimar Systems, a global leader of customer communication management and delivery solutions.
Colleyville, Tex. – Madison Advisors—Madison Advisors’ senior analyst, Gina Ferrara, will discuss Madison Advisors’ insights on how to use the United States Postal Service’s (USPS) latest advancements and technologies to enhance the customer experience at XPLOR20. The virtual event is being held September 29, October 1, 6 and 8.
Ferrara, a regular speaker at XPLOR and member of Xplor USA’s Board of Directors, will present the session, “USPS Informed Platform: Increase Customer Engagement and Improve CX,” on Thursday, October 1 at 1:00 p.m. EST. She will cover how, despite declining mail volumes—especially with the current COVID-19 pandemic—direct mail marketing still provides a solid response rate. Topics to be covered in Ferrara’s session include how to use this interest in print to drive consumers to digital channels and how to effectively take advantage of the latest innovations offered by the USPS, such as Informed Delivery and Informed Visibility, to drive customer engagement and improve the overall customer experience.
For more information or to register for XPLOR20, click here.
The COVID-19 pandemic is having a dramatic impact on many aspects of our daily lives, compelling people to work at home where that’s possible, and for all of us to keep our distance even on routine shopping trips or walks in the park. Having said that, so far, the pandemic does not seem to be driving major changes in customer communication management (CCM). Stay-at-home policies and social distancing make it awkward, if not impossible, for businesses to communicate face-to-face with customers, but companies that provide CCM solutions are carrying on routinely in most segments.
Colleyville, Tex. – Madison Advisors—Madison Advisors announces it is currently conducting research for a new market update on Customer Communications Management (CCM) Hosted Managed Services (HMS). In this updated research, Madison Advisors will explore the newest trends in CCM and how CCM HMS providers are positioning their solutions in response to the increased focus on creating a positive customer experience.
Customer communications management (CCM) strategies help organizations manage customer correspondence. CCM continues to evolve with advanced technologies like the cloud and artificial intelligence (AI), making it more effective and efficient, while also posing new challenges. According to Gina Ferrara, senior analyst, Madison Advisors, CCM traditionally consisted of transactional communications, such as bank statements, utility bills, trade confirmations, and other documents that were required to be generated and delivered to customers to provide a history of activity or collect payment.
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