Madison Advisors announces a new market study on customer communications management (CCM) post-composition solutions will soon be available. Organizations that generate large volumes of transactional communications typically utilize multiple composition tools for document generation. In this research, Madison Advisors is focusing on CCM post-composition solutions, exploring the capabilities of current software and where these solutions fit in an overall CCM strategy.

Crawford Technologies, provider of innovative document solutions that streamline, improve and manage customer communications, is hosting a Customer Communications Virtual Summit on Wednesday, May 6 from 10:00 a.m. to 5:00 p.m. ET. This complimentary, full-day event features 30 sessions that focus on thought leadership, case studies, demonstrations and collaboration opportunities around the following three tracks: Output Management, eDelivery and Document Accessibility.

April 28, 2020, Colleyville, TX—Madison Advisors—Madison Advisors’ senior analyst, Gina Ferrara, will share her insights about the steps needed for a successful digital transformation at Crawford Technologies’ Customer Communications Virtual Summit held Wednesday, May 6 beginning at 10:00 a.m. EST. This complimentary virtual summit is bringing together the most respected customer communications experts in the industry to share valuable insights into the strategies to help optimize and improve your customer communications.

One of the hottest buzzwords in business circles nowadays is robotic process automation (RPA). In the communications area, RPA is attractive because it allows organizations to fix problematic data in their legacy systems, automate processes, expedite master plans of delivery, lower the error rate and free up knowledge workers to do things that are more mission critical.

Madison Advisors today announced the general availability of its newest research report, “Capture Service Provider Market Study.” The study provides insights on the latest trends in the inbound document processing market with a focus on how capture service providers (CSPs) are positioning their offerings to stay current with technology and strategic services to meet customer demands. The research is built on a June 2019 brief published by Madison Advisors that outlined the role of CSPs within an organization’s digital transformation and their impact on the overall customer experience. The 2020 “Capture Service Provider Market Study” expands on previous observations, providing details on how CSPs participating in the study are using technology to improve inbound document processing.

As more and more enterprises make the decision to outsource the physical manufacturing of customer communications (print and mail) to print service providers, companies are seeing the value in outsourcing the logical generation of their documents. For print service providers, expanding beyond print to offer a broader scope of customer communications management is an excellent source of additional revenue.

By Gina Ferrara
Enterprise output management systems (EOMS) are the backbone of print production and are critical for streamlining operations, improving print productivity, tracking communications at the piece level, meeting strict service level agreements (SLAs), and monitoring the status of all production jobs across multiple sites. EOMS were historically used solely to manage the production of printed communications. However, today, these solutions offer enhanced workflow and additional output capabilities to meet consumer expectations for digital delivery.

Transactional printers often work under very tight client deadlines and aggressive SLAs, so when they’re hit by something like a hurricane, earthquake, flood, tornado, or fire, it has the potential of being a disaster for both the enterprise and its clients. The solution is to find a disaster recovery provider or another printer that can be trusted to get those critical jobs out on time – or as near on time as possible.

Colleyville, Tex. – Madison Advisors—Madison Advisors’ president, Kemal Carr, EDP, will be moderating a panel discussion about customer experience management (CXM) trends at the 2019 Xploration Tour in Minneapolis, Minnesota on November 13, 2019. The 2019 Xploration Tour focuses on the best practices and technologies that drive customer communications and features speakers who share their experiences and expertise in creating effective and efficient communications.

In “CCM as a Service? What Every Service Provider Needs to Know” during PRINTING United, Gina Ferrara of Madison Advisors laid the groundwork for commercial printers to add this valuable service to their offerings.

Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.