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CCM as a Service – The Opportunities and the Pitfalls

Print service providers seeking to expand their offerings beyond print and mail may want to consider offering customer communications management (CCM) as a service to their clients.

“CCM  is a critical component for customer experience – yet enterprises are riddled with legacy technology and a disjointed infrastructure that includes point solutions for electronic delivery,” says Gina Ferrara, senior analyst, Madison Advisors.


Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
Madison Advisors
PO BOX 369
Colleyville, TX 76034

Phone: (817) 684-7545
Fax: (817) 684-7544info@madison-advisors.com

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