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CCM Seeing Little Impact Through COVID-19 Pandemic

The COVID-19 pandemic is having a dramatic impact on many aspects of our daily lives, compelling people to work at home where that’s possible, and for all of us to keep our distance even on routine shopping trips or walks in the park. Having said that, so far, the pandemic does not seem to be driving major changes in customer communication management (CCM). Stay-at-home policies and social distancing make it awkward, if not impossible, for businesses to communicate face-to-face with customers, but companies that provide CCM solutions are carrying on routinely in most segments.

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Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
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