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Color Migration & Digital Delivery: Trends in Transactional Communications

The introduction of color inkjet technology more than a decade ago has changed the world of print, and with it came numerous opportunities for the transactional printing industry. Transactional communications are business-to-consumer (B2C) communications, such as statements, bills, and customer letters, and span a variety of highly regulated verticals such as financial, insurance, healthcare, and utilities. These communications, historically regarded as documents that were required to satisfy regulatory requirements, are now being revitalized as part of an omnichannel communications strategy to enhance the customer experience (CX) with eye-catching and colorful document designs, personalized content, and targeted marketing messages to cross sell or upsell to existing customers.


Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
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