February 13, 2018 – Madison Advisors released its Color Print Migration Market Update report in November 2017. This report documents the results of our latest research in the print and mail industry and is specifically focused on the migration of monochrome to full color of transactional communications for both enterprise in-plants and print service providers. Our first color migration research was conducted in 2011 and revealed that the use of full color for transactional communications was less than one in five images. This latest research, which represents data collected for the calendar year 2016, indicates that while adoption of color has grown over the last five years, it was not as fast as anticipated.

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