Digital printing technology and variable data publishing (VDP) software help print providers cost-effectively produce fully personalized materials and communications. Market trends like digital transformation, increasing amounts of data, and the need for enhanced customer experiences shape VDP software improvements.

Before selecting a VDP software provider, print and marketing service providers should consider whether the solution is designed for ease of use and fast turnaround. It’s also important to determine if a standalone solution or an integrated option works best for the shop’s particular needs.

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