Future of Transactional: Advancing Efficiencies
By Melissa Donovan
The transactional print segment is well suited for digital print, particularly inkjet. From inventories of pre-printed shells to white paper factories, the industry has become more efficient and effective. However, transactional’s success in the future is only guaranteed if print providers take the time to understand their customers. Some customers will pay earlier or more reliably with nudges from multiple channels. Understanding the business impacts of how your customers respond to transactional print, as part of the overall communication mix, will help you collect more money faster from your client base.