Getting the Most Out of Customer Communications with Hosted Managed Services
March 09, 2016
By Stephanie Pieruccini, Vice President of Research and Enterprise & Technology Consulting Services, Madison Advisors
Managing customer communications continues to be a challenge for today’s insurance organizations. Customer communications and their corresponding workflows quickly become very complex due to the need to maintain compliance and make regulatory changes along with making communications more personalized, relevant and actionable. Add in the growing channel delivery expectations in the digital world and these hurdles have caused many insurance organizations to fall behind when it comes to achieving strategic communication goals and engaging with customers.