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Madison Advisors’ Gina Ferrara to Speak about Real-time Document Generation and Delivery at Document Strategy Forum

April 25, 2017, Colleyville, TXMadison Advisors—Madison Advisors today announced that senior analyst, Gina Ferrara, will be addressing attendees at the Document Strategy Forum ’17, to be held May 1-3 at the Chicago Marriott Downtown.


Ferrara’s session “Business Case for Real-Time Document Generation & Delivery” will uncover the critical success factors for real-time document generation, the necessary components to support personalized and effective communications and considerations when designing communication workflows for all customer touchpoints. The session will be held on the first day of the event, Monday, May 1, at 2:00 p.m.


At Madison Advisors, Ferrara specializes in helping clients develop comprehensive customer communications management (CCM) optimization strategies that position an organization to meet strategic goals and objectives relative to revenue enhancement, cost and risk reduction and customer experience and retention. Ferrara’s additional focus is analyzing the latest enhancements and capabilities of the industry’s software and hardware technology providers.


For more information about the Document Strategy Forum, visit:




About Madison Advisors

Madison Advisors specializes in offering Fortune 1000 companies context-specific guidance for a range of content delivery strategies, particularly those addressing enterprise output technologies and print and electronic customer communications. Madison Advisors’ analysts and consulting professionals are dedicated to technology and market research that is delivered through short-term project engagements as well as articles, publications and presentations. In addition, the company’s hands-on experience developed through assisting its clients with deploying selected solutions adds a practical dimension to their approach not typically found with consulting generalists or other analyst firms.


Madison Advisors on LinkedIn: https://www.linkedin.com/company/madison-advisors

Madison Advisors on Twitter: https://twitter.com/madison_advisor


Media Contacts:                    


Sandy Armstrong

Sterling Kilgore, Inc.

630-964-8500 x 228



Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
Madison Advisors
PO BOX 369
Colleyville, TX 76034

Phone: (817) 684-7545
Fax: (817) 684-7544info@madison-advisors.com

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