August 3, 2017, Colleyville, TX—Madison Advisors today announced the release of its new market study, “Customer Communications Management (CCM) Solutions Market Study, 6th Edition.” The report provides an overview of several CCM technology solutions available in the market, with a particular focus on how each solution has evolved to innovatively solve the challenges associated with customer communications management and the requirement to keep up with changing consumer technology and consumer demand for a digital experience.
“In the last few years, there has been a paradigm shift in the industry that is a direct result of organizations making customer experience management and digital transformation strategies top priorities," said study author, Gina Ferrara, senior analyst at Madison Advisors. "This shift has encouraged CCM solution providers to evolve and adapt their product offerings to stay abreast of these trends while meeting the increased requirement of enhancing the customer experience.”
The research presented in this study represents Madison Advisors’ continued focus on CCM technology solutions. Some of the key findings in this area include:
Additionally, the study provides an update on changes in capabilities reviewed in the fifth edition of the report, including multichannel delivery and support for social media, as well as a review of current trends in the market and comprehensive matrices that detail how each solution is positioned to stay abreast of these trends while meeting the increased requirement of enhancing the customer experience.
To purchase the full report “Customer Communications Management (CCM) Solutions Market Study, 6th Edition,” click here.
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