November 30, 2016, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst, Gina Ferrara, will be a guest speaker in a GMC Software-sponsored webinar on the impact consumer expectations have had on customer communications management and the print industry. The webinar, entitled “The Future of the Customer,” will be held on Tuesday, December 13 at 1:00 pm EST.

Ferrara, speaking with Arianna Valentini, product marketing manager for GMC Software, will talk about the changing role of the print service provider and why expanding beyond print and mail is critical in today’s world. The webinar will explore how GMC’s technology enables print service providers to help enterprise clients overcome the challenges they face with customer communications and the drive for digital transformation. Additionally, GMC Inspire Mobile Advantage and how it enables a print service provider to extend the power of CCM to mobile apps will be covered.

As a senior analyst for Madison Advisors, Ferrara works with clients to develop a comprehensive CCM optimization strategy that positions organizations to meet strategic goals and objectives relative to revenue enhancement, cost and risk reduction, and customer experience and retention. In addition, she specifically focuses on trends in technology and technology providers, including both software and hardware, to stay abreast of the latest enhancements and capabilities in the industry.