0
$0.00
0 items
By Gina Ferrara, Senior Analyst.
Insurers face a growing challenge when it comes to customer communications management (CCM). The need to personalize communications to ensure they are relevant and actionable, coupled with managing a proliferation of delivery channels as well as compliance mandates have made it extremely difficult for insurance organizations to achieve strategic communication goals for customer engagement.
© 2024 The Madison Advisors
