Outsourcing Print – Smooth Sailing or Stormy Seas?

By Gina Ferrara

Determining whether to shut down your internal print and mail operation and outsource to a print service provider, or keep it in-house and potentially make a capital investment in new technology can be a tough conversation. Those in favor of the latter option will cite concerns over sending customer data outside the organization and advocate that investing in new technology will improve operational workflow, enhance the customer experience and increase brand recognition by adding color to documents, as well as potentially generate a better ROI for the organization.



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