Print’s Role in an Omnichannel World
Ashley Roberts
In 1995, Cece Smith and her husband, Barney Smith, opened a traditional commercial print shop. Today, she is also the CEO of San Antonio-based Toolbox Studios, a full-service marketing and branding firm that specializes in print, social media management, Web design and development, and more. Five years ago, their print business model made an incredible transformation with the addition of an HP Indigo digital press and a trip to Dscoop.
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