Customer Communications Solutions Market Study 5th Edition Update (2013)

Description

Madison Advisors’ examination of the customer communications management (CCM) market, in this transitional time of emerging social media contact and cloud-based infrastructure, reveals that traditional document composition solutions have pivoted to more robust CCM solutions. While most of the vendors provide robust support for electronic output formats, few offer strong support for social media channels. In addition, data analytics remains a growth area of functionality for many vendors.