Description
Over the past several years, Madison Advisors has seen an increased need for enterprise organizations’ IT departments to respond quickly to digital transformation initiatives to meet changing market conditions—this includes outsourcing non-core competencies, such as customer communications management (CCM). The technology and operational costs needed to support an efficient omni-channel CCM strategy can be staggering for organizations. It requires perishable, specialized skills that IT groups do not typically focus on maintaining.
