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TransPromo Workflow Solutions: An Evolving Market Defined




Rising economic and competitive pressures have forced many enterprises to look at how they can transform the transactional document, such as monthly statements and invoices, into a marketing tool with a high ROI through the addition of highly personalized, promotional data. The end result of this transformation is the emergence of TransPromo documents.

Madison Advisors recently conducted a study on the market drivers, trends, and the latest solution advancements shaping today’s TransPromo Workflow market. Key findings from the research effort include:

Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
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