TransPromo Workflow Solutions: An Evolving Market Defined




Rising economic and competitive pressures have forced many enterprises to look at how they can transform the transactional document, such as monthly statements and invoices, into a marketing tool with a high ROI through the addition of highly personalized, promotional data. The end result of this transformation is the emergence of TransPromo documents.

Madison Advisors recently conducted a study on the market drivers, trends, and the latest solution advancements shaping today’s TransPromo Workflow market. Key findings from the research effort include:


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