More Support for the “Print That Performs” Theory
By Hal Hinderliter
Anyone involved in the printing industry over the last twenty years might be forgiven for the over-use of heartburn remedies! It has been a rollercoaster ride of sudden economic jolts (9/11), devastating recession (2007), and digital displacement by desktop PCs, then mobile phones (a process that is still ongoing). Numerous printshops have merged, downsized, or gone out of business as we struggle to reinvent ourselves for the new realities of today’s marketplace.