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Year in Review – Targeted Communications As Industries Transition, Communications and Output Evolve

By DPS Staff

The past year was an exciting one for the printing industry. Drupa took place this Spring, again focusing on inkjet, as well as the growth of digitally printed labels and packaging. The event also hosted previews and announcements of new and updated products from leading vendors.

In addition to the physical print, many changes are on the horizon for document/customer communications management.

Both the physical and virtual words come together to intensify the possibilities for brand owners and continue to improve customer experience across the board.
Since it’s a lot to take in, we’ve asked industry analysts to share their thoughts on the key highlights of 2016. With the help of these expert opinions, we see how the latest software and equipment developments, as well as cultural shifts, shape the future of communications, and in effect—the overall print industry, especially as digital becomes more prevalent.


Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
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