A Case for Print – Direct Mail is Part of a Strong Omni-Channel Marketing Strategy

By Gina Ferrara

When email started to gain popularity, organizations that generated transactional communications, such as statements, bills, policies, and letters, focused their efforts on increasing adoption rates for electronic delivery. When electronic delivery adoption rates started to increase, the unanticipated downside was the lost opportunity to communicate effectively with customers, which also impacted marketing.


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