Madison Advisors’ senior analyst, Gina Ferrara, will lead an educational session at PRINTING United, being held October 23-25 at the Kay Bailey Hutchison Convention Center in Dallas, Texas. Ferrara will present “CCM as a Service? What Every Service Provider Needs to Know” on Wednesday, October 23 from 11:00 to 11:40 a.m. in Room C144.

Colleyville, Tex. – Madison Advisors—Madison Advisors’ president, Kemal Carr, EDP, will be discussing the state of the print service provider market in an educational session and on a panel discussion focused on successful document print and mail outsourcing strategies at the 2019 Xploration Tour in Omaha, Nebraska on October 15, 2019. Xploration Tours focus on the best practices and technologies that drive customer communications.

After its introduction close to three decades ago, the quick adoption of email led many to believe the predicted obsolescence of printed communications was inevitable. As time went on, consumers were able to enjoy interacting with their favorite brands through a variety of digital channels. However, despite the focus on using digital channels to communicate with customers, organizations are not ruling out print as an important communication tool. Why? Because they know consumers still open and read their mail. Monthly bills and statements represent 12 opportunities to communicate information to customers.

Colleyville, Tex. – Madison Advisors—Madison Advisors’ senior analyst, Gina Ferrara, will be leading a breakout session focused on customer communications management (CCM), in addition to moderating the Management Circle Seminar at the Papyrus Software Open House and User Conference 2019, held October 13-15 in Southlake, Texas. Ferrara’s session, “The Importance of Inbound Customer Communications,” will be held Tuesday, October 15 at 12:30 p.m. The Management Circle Seminar will be held Monday, October 14 at 4:00 p.m. and Tuesday, October 15 at 2:00 p.m.

Print service providers seeking to expand their offerings beyond print and mail may want to consider offering customer communications management (CCM) as a service to their clients.

“CCM is a critical component for customer experience – yet enterprises are riddled with legacy technology and a disjointed infrastructure that includes point solutions for electronic delivery,” says Gina Ferrara, senior analyst, Madison Advisors.

Colleyville, Tex. – Madison Advisors—Madison Advisors’ senior analyst, Gina Ferrara, will be moderating a PRINT 19 breakfast panel presented by Xplor. “Driving Your CCM Success with Workflow and Inkjet Technologies” is scheduled for 7:30 a.m. on Friday, October 4 in room N426abc at McCormick Place North in Chicago. The complimentary breakfast panel will include an industry update, an engaging panel discussion with audience participation, networking opportunities and a complimentary PRINT 19 exhibit hall pass.

Madison Advisors’ senior analyst, Gina Ferrara, will be leading an educational session focused on customer communications management (CCM) at the 2019 Xploration Tour on Thursday, September 5 at Broadridge Financial Services in Coppell, TX.

By Gina Ferrara

When email started to gain popularity, organizations that generated transactional communications, such as statements, bills, policies, and letters, focused their efforts on increasing adoption rates for electronic delivery. When electronic delivery adoption rates started to increase, the unanticipated downside was the lost opportunity to communicate effectively with customers, which also impacted marketing.

Madison Advisors—Madison Advisors announces that its COO, Warren Lederer, will be speaking at the Insurance-Canada 2019 Executive Forum. The event will be held Wednesday, August 28 at the St. James Cathedral Centre in Toronto, Ontario.

Madison Advisors is announcing a Call for Participation (CFP) for capture service providers to participate in its “Capture Service Provider Market Study.” This market study will provide insight on the latest trends in inbound document processing and what capture service providers are implementing in their positions to ensure they are staying current with technology and strategic service offerings.

Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.