Madison Advisors announced that the 2019 Madison Advisors CCM Executive Roundtable, held March 18-20 in Fort Lauderdale, FL, was well received by attendees and sponsors, all of whom are thought leaders committed to identifying and providing solutions that enable the creation and execution of effective strategies for Customer Communications Management (CCM).

Colleyville, Tex. – Madison Advisors—Madison Advisors today announced that Susan Cotter, senior analyst at Madison Advisors, and Jason Fonner, director, business development print operations at HM Document Solutions, will present a digital transformation workshop at MAILCOM ’19. The event, being held April 8-12 at the Tropicana Atlantic City, is a unique industry event that focuses on how mail and distribution remain a cornerstone of business operations.

Since its introduction over a decade ago, color inkjet technology has provided the transactional print industry with numerous improvements, including better output quality, faster print speeds, greater flexibility in print jobs and increased productivity. Transactional communications are business-to-consumer (B2C) communications, such as statements, bills and customer letters, which span a variety of verticals including financial services, insurance, healthcare and utilities.

By Gina Ferrara
“If you build it, they will come” a familiar quote from the movie “Field of Dreams” has come to mean for those in the business world that if something useful has been built, people will come to use it and pay for it. This is true in many instances; however, when it comes to color inkjet technology and transitioning away from monochrome print…not so much. Just ask the service providers who participated in our research.

Colleyville, Tex. – Madison Advisors – Madison Advisors today announced the availability of its new research report, “Color Migration and Digital Delivery: Trends in Transactional Communications.” Building on the previous Madison Advisors study published in 2017, the 2019 study offers an update to the state of migration to color inkjet technology in the transactional print industry. Madison Advisors collected image volume data from participants in enterprises that operate an internal print facility, enterprises that outsourced print and mail, and print service providers.

By Gina Ferrara
Developing a customer communications management (CCM) strategy is analogous to putting together a jigsaw puzzle. To arrive at the solution, the pieces need to be interlocked together in an integrated technology infrastructure to manage the entire communications life cycle, from data through delivery. For some organizations, this means outsourcing the required technology model to a hosted managed services provider.

By Gina Ferrara

2018 was the year for re-evaluation. Enterprises continue to work on digital transformation, customer experience and customer communication management (CCM) strategy and improvements; technology providers are repackaging their solutions and considering new pricing models; and print service providers (PSP) are enhancing their service offerings to enrich their value propositions.

Madison Advisors today announced its Fall CCM Executive Roundtable, held in Philadelphia on November 14, was a well-received opportunity for executives from seven major companies to spend time in thought-provoking peer-to-peer discussions that addressed the specific challenges their companies are facing in an evolving communications landscape.

Attendees, representing top companies in the insurance, financial services and healthcare industries, included COUNTRY Financial, Discover Financial Services, HM Document Solutions, Northwestern Mutual, Raymond James Financial, Vanguard and Voya Financial.

ThINK 2018, held September 5-7 in Boca Raton, Fla., demonstrated once again the power of bringing together the print community to share innovations and best practices. With Canon Solutions America as the executive sponsor, thINK is an independent community of Canon Solutions America Production Print customers, vendors and print experts. This year’s conference featured 25 sessions and valuable networking time, providing educational opportunities and hands-on learning for newcomers and veterans alike.

Madison Advisors—Madison Advisors announces a Call for Participation (CFP) for technology providers to participate in its “Enterprise Output Management Systems Market Study, 4th Edition.”

This market study will provide an assessment of the Enterprise Output Management Systems (EOMS) technology solutions available in the market today with a particular focus on how each solution provides features and functionality that solve the challenges associated with customer communications production and delivery.

Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.