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Creating an Optimized CCM Program

By Gina Ferrara

Developing an optimized customer communications management (CCM) strategy is like putting together a jigsaw puzzle—to complete the picture, all the pieces need to be interlocked together. When implementing a customer communication strategy, all of the necessary components need to be part of an integrated technology solution to successfully manage the communications lifecycle and enhance the customer experience. However, while technology is important, other factors are required for a successful CCM strategy.


Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
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