May 8, 2018, Colleyville, TX – Madison Advisors announced that senior analyst, Gina Ferrara, will be addressing attendees in two workshops at the Document Strategy Forum ’18, to be held May 21-23 at the Marriott Copley Place in Boston.

Ferrara’s session “Why Outbound and Inbound Communications Should Be Integrated Together” will cover the ways to address the challenges posed by inbound communications and the steps needed to overcome them to complete the communication life cycle and improve workflow processes and customer interactions. This session will be held on the first day of the conference, Monday, May 21 at 10:30 a.m.

Ferrara will also participate in the panel discussion, “How to Share Data Seamlessly for Personalized Customer Experiences,” with Scott Gerschwer, market leader, Compart North America; John DiMarco, CEO, CEDAR Document Technologies; and Kelechi Anyanwu, practice lead, customer communications and UI/UX, Tata Consultancy Services. This session will explore how to access and share data across systems and applications, eliminate information silos, and integrate communication events, servicing interactions and communications channels. The panel discussion will be held on Monday, May 21 at 3:00 p.m.

Gina Ferrara specializes in helping Madison Advisors’ clients optimize their customer communications management (CCM), as well as managing RFPs for print outsourcing, and conducting best practice assessments for enterprise and service provider clients. Ferrara is a well-recognized and respected speaker at industry conferences, including Document Strategy Forum, Xploration, thINK Forum and Graph Expo.

For more information about the Document Strategy Forum, visit: http://documentstrategyforum.com/