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A Service Provider Perspective on the Customer Communications Industry, 2nd Edition 2017



Customer Communications Management (CCM) is a dynamic industry that continues to evolve and adapt because of changes in technology, increased competition, and strict regulatory requirements. These changes not only affect enterprises that produce communications for consumers, but for all stakeholders who are involved in the CCM ecosystem. Print service providers (PSPs) are not exempt from feeling the impact of these dynamics. Historically, these organizations were the final step in the document lifecycle and were responsible for the physical manufacturing of documents and submission to the United States Postal Service (USPS) for delivery.

Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
Madison Advisors
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