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Market Study: Multi-Channel Solutions for Customer Communications Management (2010)




Madison Advisors’ examination of the customer communications management (CCM) market in this transitional time of emerging multi-channel contact reveals that traditional document composition vendors lead the market in support for the full range of customer communications. Most of the vendors appear well prepared to support demands for composing electronic communications with the same level of corporate control and regulatory compliance available to printed communications. Key findings from the study include:

Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
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