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The 2018 Inkjet Summit took place this past April 9-11 in Ponte Vedra Beach, Fla. I have always found this to be an interesting forum. For one, major hardware vendors have figured out how to create a hardware show without showing hardware. Good for them, as it saves everyone money. The next reason is that the Inkjet Summit is invitation-only, where pre-qualified attendees meet and learn from the top leaders in the industry through a speed dating style of interviewing and intensive networking.
By Gary Simpson, Vice President of Business Development & Service Delivery –
Once again, MAILCOM has met its objective to serve those who manage mail communications for their organizations at this year’s 38th national convention. It was another great success for Lance Humphries, his team and the attendees they are dedicated to serve.
In this age of digital transformation and focus on Customer Experience (CX), physical mail and mail distribution remains a cornerstone when it comes to fulfilling a positive customer experience for major corporations, government entities and educational institutions.
May 8, 2018, Colleyville, TX – Madison Advisors announced that senior analyst, Gina Ferrara, will be addressing attendees in two workshops at the Document Strategy Forum ’18, to be held May 21-23 at the Marriott Copley Place in Boston.
Ferrara’s session “Why Outbound and Inbound Communications Should Be Integrated Together” will cover the ways to address the challenges posed by inbound communications and the steps needed to overcome them to complete the communication life cycle and improve workflow processes and customer interactions. This session will be held on the first day of the conference, Monday, May 21 at 10:30 a.m.
Ferrara will also participate in the panel discussion, “How to Share Data Seamlessly for Personalized Customer Experiences,” with Scott Gerschwer, market leader, Compart North America; John DiMarco, CEO, CEDAR Document Technologies; and Kelechi Anyanwu, practice lead, customer communications and UI/UX, Tata Consultancy Services. This session will explore how to access and share data across systems and applications, eliminate information silos, and integrate communication events, servicing interactions and communications channels. The panel discussion will be held on Monday, May 21 at 3:00 p.m.
Gina Ferrara specializes in helping Madison Advisors’ clients optimize their customer communications management (CCM), as well as managing RFPs for print outsourcing, and conducting best practice assessments for enterprise and service provider clients. Ferrara is a well-recognized and respected speaker at industry conferences, including Document Strategy Forum, Xploration, thINK Forum and Graph Expo.
For more information about the Document Strategy Forum, visit: http://documentstrategyforum.com/
Madison Advisors Color Print Migration Market Update, published in December 2017, focused on the migration of monochrome to full color in transactional communications for both enterprise in-plants and print service providers. To conduct this research, we obtained image volume data from 22 organizations in the service provider and enterprise in-plant market. We found that in 2016, approximately 38% (15 billion) of the total image volume produced by the print service providers and in-plants who participated in this research were in color. Insurance and healthcare continue to lag, but our research to date indicates that there has been an increase in the volume of color output for these verticals. Madison Advisors updates color print migration statistics annually, with 2017 figures available in mid-2018, but even without those figures, we believe print will continue to enjoy a revival thanks to the color inkjet technology available in the market today.
April 11, 2018, Colleyville, TX—Madison Advisors—Madison Advisors senior analyst, Gina Ferrara, will be speaking at and moderating three educational sessions at Xplor International’s Xploration® 18, The Customer Communications Conference. The conference, being held April 17-19 at Rosen Plaza in Orlando, Florida, brings together end users, analysts, consultants, industry experts and vendors who share the latest best practices and trends in the customer communications industry.
Ferrara’s session topics, covering Madison Advisors latest research on color inkjet, digital transformation and customer experience are as follows:
“Color Inkjet is the New BLACK” for Omnichannel and CX Strategies
Tuesday, April 17 at 4:30 p.m.
Ferrara will explore the latest trends in color inkjet technology and how they impact enterprise in-plants and print service providers with a focus on enhancing the customer experience. This session shares the benefits of color inkjet technology along with opportunities for differentiation, obtaining anticipated ROI, and adding value to clients and business lines. The implementation of color inkjet with best practices and guidance including document design, workflow and enterprise-wide strategy considerations will be covered as well.
Digital Transformation: Strategy Before Technology
Wednesday, April 18 at 2:30 p.m.
Customer experience (CX) is the new battleground, driven by digital transformation. However, digital transformation starts at the top with strong leaders, willing to create a strategy for seamless, connected and contextual digital engagements long before looking at the technologies needed to deliver. Ferrara will provide the practical steps needed to create a strategy thatultimately leads to better (CX) which is rapidly becoming the new frontier in which businesses compete.
PANEL – Customer Experience: Is the Perfect Customer Experience Out of Reach?
Wednesday, April 18 at 3:30 p.m.
Ferrara will also moderate a panel discussion featuring Emilee Christianson of Trekk, Scott Draeger of Quadient, Scott Mulkey of Quantre Solutions and Kathy Uhl of NEPS, Inc. It is slated to be an informative discussion that will take a deep dive into creating the perfect customer experience.
For more information about Xploration 18 or to register, click here.
By Susan Cotter, Analyst, Madison Advisors
In the quest for greater operational efficiency, many organizations recognize the need to optimize document scanning and capture workflows within their operations. However, before selecting a capture hardware or software solution, it is important to understand your current workflows to avoid the common mistake of selecting technology and then trying to fit your workflow to it. Your workflow processes should align with the desired outcomes for speed and cost reductions in conjunction with selecting the best technology to further those goals.
April 3, 2018, Colleyville, TX—Madison Advisors—Madison Advisors president, Kemal Carr, will present “Transaction Print: Transitioning from Monochrome Toner to Color Inkjet” at the Inkjet Summit 2018. The Inkjet Summit is an invitation-only event where business executives and senior managers come together to have a deeper understanding of the way the disruptive force of inkjet production printing technology, software and solutions will impact their business. The event will be held April 9-11 at the Ponte Vedra Inn & Club in Ponte Vedra Beach, Florida.
Carr’s presentation, scheduled for Wednesday, April 11 from 1:20 - 2:10 p.m., will share insights from owners of production inkjet presses on the mono toner to inkjet transition path, as well asexplore business experiences and best practices. Carr will also cover the benefits of transitioning to color in extending to omni-channel, along with practical steps companies can take to increase their return on investment in color inkjet.
As founder and president of Madison Advisors, Carr has helped to establish Madison Advisors’ reputation as the industry’s go-to independent analyst and market research organization, addressing the print and electronic Customer Communications Management (CCM) marketplace. Carr was awarded by Xplor International with the Brian Platte Lifetime Achievement Award 2017 for decades of contributions to the industry.
For more information on the Inkjet Summit, visit www.ijsummit.com.
March 22, 2018, Colleyville, TX—Madison Advisors—Madison Advisors is pleased to announce that Gary Simpson, vice president at Madison Advisors, and Jason Fonner, director of print operations at HM Document Solutions, will present a workshop at MAILCOM ‘18 on transforming enterprise mail operations into a customer communications Center of Excellence. MAILCOM, held April 9-11 in Philadelphia, is the premier event for mail communications management and is attended by executives and leaders in top corporations, governments, and institutions.
Simpson and Fonner’s session, “Carpe Diem! Now is the Time to Transform Your Enterprise Mail Operations into a Customer Communications Center of Excellence,” will discuss how the confluence of customer communications management (CCM) technology, document delivery systems and workflow management software are providing businesses with new tools and opportunities for digital transformation. Simpson and Fonner will also examine the process required to re-platform and transform the operations of print and mail providers into dynamic full-service CCM Centers of Excellence. The session will take place on Tuesday, April 10 at 10:00 a.m.
A 25-year veteran in the document lifecycle management marketplace, Gary Simpson provides a unique perspective in creating digital solutions for the entire document lifecycle. As vice president at Madison Advisors, Simpson creates document management programs for Fortune 100 companies, specializing in the financial services sector.
Jason Fonner leads a team at HM Document Solutions that is responsible for optimizing document processing solutions by providing digital delivery capabilities, secure printing, fulfillment and consulting. Fonner’s department specializes in electronic and printed media, including digitally producing highly complex variable statements, invoices and customer communications.
For more information about MAILCOM ‘18, visit this link.
March 6, 2018 –The importance of marketing technology is growing by the day. At the same time, marketing budgets are under ever-increasing scrutiny. In this environment, marketers cannot make marketing technology purchases decisions lightly. Marketers must come to the table prepared when speaking with vendors about prospective purchases. The challenge, however, is “not knowing what you don’t know,” which can lead to overlooking essential questions during purchase discussions.
February 13, 2018 – Madison Advisors released its Color Print Migration Market Update report in November 2017. This report documents the results of our latest research in the print and mail industry and is specifically focused on the migration of monochrome to full color of transactional communications for both enterprise in-plants and print service providers. Our first color migration research was conducted in 2011 and revealed that the use of full color for transactional communications was less than one in five images. This latest research, which represents data collected for the calendar year 2016, indicates that while adoption of color has grown over the last five years, it was not as fast as anticipated.
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