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Beyond ROI: Increasing Production Efficiencies with Inkjet Printers



Before making the investment in color inkjet technology, a company will typically focus its research efforts on three key features: output quality, throughput and the range of supported media. In addition to these features, the service capabilities of the manufacturer and cost considerations make up the main decision criteria. The sales and marketing teams for both the inkjet printer manufacturer and its resellers focus their efforts on highlighting the capabilities of the equipment. To demonstrate these capabilities and narrow the buyer’s focus on the printer, customer test files are often used to compare the output of several different printers.

Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
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