Stating that the introduction of the color inkjet printer changed the world of print is an understatement, to say the least. While the price point for a color image has decreased to a significantly attractive level, the increase in adoption for transactional communications has not been as impressive—but the good news is it’s getting better. The printing industry has been rife with analyst predictions about its demise, especially since the introduction of email, and more recently other digital delivery mechanisms. USPS mail delivery volumes dipped slightly in 2016 from the previous year—down approximately 2.2%—but based on continuous research efforts conducted by Madison Advisors, print is certainly not dead and in fact, we believe it will experience a revival thanks to the color inkjet technology available in the market today.
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