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Color Migration and Digital Delivery: Trends in Transactional Communications (2019)




Since its introduction over a decade ago, color inkjet technology has provided the transactional print industry with numerous improvements, including better output quality, faster print speeds, greater flexibility in print jobs and increased productivity. Transactional communications are business-to-consumer (B2C) communications, such as statements, bills and customer letters, which span a variety of verticals including financial services, insurance, healthcare and utilities. These communications, once thought of as documents that were required to satisfy regulatory requirements, are now being revitalized as a communication delivery channel that enhances the customer experience (CX) through eye-catching and colorful document design, variable content and targeted marketing messages to cross sell or upsell to existing consumers. 

Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
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