Consent and Preference Management Brief (2023)




Enterprises must walk a fine line between data privacy and enhanced customer experience. On the one hand, customers appreciate personalized recommendations and the ability to opt into an omnichannel experience. On the other hand, many customers are concerned about how much personal data corporations collect, how their preferences are managed, and how this information is used within the organization or sold to others. The cloud-based consent and preference management (CPM) solutions presented in this study enable enterprises to collect customer consent in keeping with the ever-expanding array of regulations. The solutions also allow enterprises to manage customer preferences for data sharing and make it possible for customers to control how the data is used, as well as which channels the enterprise may use to contact them.


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