Interactive Personalized Video Market Study (2022)




Madison Advisors views interactive personalized video (IPV) solutions as the next stage in the evolution of customer communications. The growing use of email and mobile communications provides organizations the opportunity to leverage electronic communications as a preferable and less expensive communications channel. With increased access to broadband Internet, video communications have the opportunity to reach a greater percentage of customers than ever before. Unlike traditional online videos offering general instructions or generic information, IPV communications enable customers to self-guide through the information specific to their account. Customers can view the options associated with their account and take appropriate action through the interactive document.


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