The Madison Advisors’ Multi-Channel Delivery Market Study, 3rd Edition (2013) is a continuation of the series that began in 2009 as the ‘Print Suppression Market Study’. In 2011, the study title was updated to ‘Multi-Channel Delivery Market Study’. While we have changed the name to more accurately reflect the multi-channel nature of the study, our focus remains on gauging how the market is progressing in substituting electronic – or multi-channel – content as a replacement for printed, post-sale transaction and customer care documents. The study also focuses on the strategies and techniques that enterprises are using to manage their multi-channel offerings, and the results of these efforts.
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