The line between document composition and post composition software is starting to blur due to the fact that post composition software, once considered a tool to “fix” applications prior to print production, has now evolved into a multifaceted solution with feature-rich capabilities for enhancing and managing customer communications. With the evolution of high-speed inkjet color print solutions, post composition solutions allow fulfillment operations to take advantage of technology that efficiently manipulates and optimizes documents with the ability to merge print streams and dynamically affect content prior to output or archive.
In this research, Madison Advisors focused on the integral components that make up a post composition solution, capabilities of this software and where post composition fits in an overall customer communications management (CCM) strategy. Our research will explore the fundamental advantages that current post composition solutions offer organizations and in what way each of our study participants delivers solutions to meet those advantages and more.
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